Who operates SERA3? What does it mean?

SERA3 is a subsidiary of 2525314 ALBERTA CORP., fueling passions within the automotive industry and business. Our goal is to offer the best the industry has, making it available to everyone who share the love of motorsports. We pride ourselves in the best manufacturing processes using materials that has established the gold standard in racing.

We deliver wheels made of T6-6061 Aluminum. T6-6061 Aluminum has largely remained the standard in Aerospace Engineering. T6-6061 is Aluminum alloyed with Magnesium and Silicon, quenched, cooled, and aged, giving it high resistance to the elements and fatigue strength to match all the torque an engine can throw at it (with proper engineering).

Don’t see a wheel that appeals to you on our site? Don’t fret! Our engineers are able to create complex designs you can imagine! From a thought to a realistic render, we will meet the load ratings, stylistic requirements and challenges for each car.

Owners can opt to use the best fasteners in the world from Automotive Racing Products (ARP) in our top-tier STOPBEAD wheels ARP is ISO9001 and AS9100 registered, utilizing aerospace manufacturing practices to match our state-of-the-art wheel, giving you nothing but peace-of-mind.

Our goal is to remain present within the community providing enthusiasts with support, enjoyment, and fueling growth.

SERA3 - “se-rha” - “tri-ah”

sera - Italian - night; French - will be; English - plural of word serum

3 - τρείς (pronounced tría) seen by the ancient Greek philosopher Pythagoras as the perfect number; its the representing number for harmony, wisdom, and understanding.

We believe our company will anchor balance, and perfection in all aspects of wheel assembly. Its significance lies further in the namesake’s heritage and lineage of its operator/employees alike.

How are SERA3 wheels assembled?

Each wheel is meticulously packaged in our very own heavy duty weight rated box to ensure it arrives free from damage and cosmetic defects on the wheel hub, locking ring, and fasteners.

Each boxed wheel includes its own literature that describes the mounting procedure and torque sequence specifications. Make sure your torque wrenches are fancy and have new batteries installed!

How are SERA3 STOPBEAD wheels maintained?

Each STOPBEAD wheel should be inspected for obvious physical damage and wear before each use. The bolts should be inspected and re-torqued every oil change or at the beginning and end of each season, whichever comes sooner. Wheels with heavy signs of use should be re-balanced as required. Tires should be maintained and inspected for pressure loss according to the manufacturer’s recommendations. STOPBEAD wheels pose the risk of injury or even death if used improperly. Street use of STOPBEAD wheels should be dependent on the owner’s mechanical and engineering capacity and knowledge to be able to stop danger or risk thereof, before using the product. As wheels are largely i fluenced by installers, SERA3 does not extend assumption of risk or responsibility on the wvents that occur from handling, usage, and/or installation of the wheels on any given vehicle.

Which tires work with SERA3 STOPBEAD technology?

We have worked on several tire manufacturer models to obtain data on their bead technology. Most tires available for retail purchase is compatible with STOPBEAD technology. Please note that not all tires are DOT approved. Follow the tire manufacturer’s recommendations, where one is not available, make sure to follow the proper torque sequence and recommendations that come with your STOPBEAD wheels.

Warranty, Performance Guarantee, and Service

SERA3 warrants the product free from manufacturer’s defect and/or breakage for one year from date of purchase. Warranty is non-transferrable. ARP hardware on SERA3 wheels are warrantied for life from breakage and failure. Warranty is non-transferrable and extended only to the original purchasing customer. Please fill in the Product Registration and return to SERA3. SERA3 reserves the right to refuse warranty in cases where; the act of God has caused damage to the wheel in whole or in part of its assembly, or the product was misused and damaged from improper torque procedures using improperly calibrated torque wrenches. Breakage coverage applies to wheels used on track! We will insure your wheels for full one (1) year if on the off-chance they get written off due to an incident that occurred on track! Our Finite Element Analysis is class leading in design to help owners feel at ease when using racing with SERA3 wheels at the forefront of Canadian drag racing!

We highly promote and encourage the use of safety equipment to ensure individuals that participate in motorsport are safe and secured (e.g. approved use of helmet, racing harness, and roll cages)! 

Participate by using the hashtag #sera3underground and tag us on social media!

Why does it take weeks to create wheels?

It isn’t easy to haul 100 pound aluminum blocks. Precision and care is needed from the moment you reach out by emqil, make a deposit, we get to work on CAD, get design approval, order materials, work the fasteners, and not to mention finishing. knock on wood barring any supply chain issues!

PAYMENT, BILLING, PURCHASES

Canadian Orders

Invoicing is done via drafted invoices. A 5% GST will be included in all national Canadian purchases from all 13 provinces and territories.

International Orders

International purchases are not billed the Canadian 5% Government Sales Tax. We operate under a 70/30 payment plan; 70% of the total is due upon signing and 30%, remainder, at the time wheels are completed and before the wheels are shipped. Wheels can be shipped DDP (Delivered Duty Paid) for international orders. We offer UPS or DHL for shipping. All orders are insured and tracked for delivery taking approximately 14-21 days due to oversized packaging.

Who formed SERA3?

SERA3 is a family founded business. As Albertans, we have been enthusiasts our whole lives. We have always paid very close attention to the community and lurked as consumers and remained mindful and clear of opportunistic corporations that try to take advantage of the car community.

Being consumers ourselves we have felt it’s time to offer more to the public. We are owners of fine internal combustion engines; machines that we care for so our children’s children will smile just like we smiled as the child we once were, once upon a time.

There is no compromise and the quality is tangible. Our wheels will perform, there is no get rich quick strategies here. The aforementioned forges have nothing to prove! But SERA3, you will soon see us deliver on track!